- Facebook has partnered with religious groups, The New York Times reported.
- An American church said Facebook gave it access to new monetization tools.
- This included a $ 10 monthly subscription for exclusive content, including messages from the Bishop.
Facebook is trying to persuade religious groups to associate with it, The New York Times reported.
The Times reported that Facebook has been courting religious groups since at least 2018, but it has made even more efforts in the past year.
The Times spoke to the church of Church of God in Christ leaders, who recently tested two new Facebook tools to help them make money. The first allowed the faithful to donate to the church while watching live services, and the second was a $ 10 subscription service for exclusive content, including messages from the bishop.
The Times also reported that last month Sheryl Sandberg, chief operating officer of Facebook, spoke at a virtual summit for religious leaders in the style of a church service. At the summit, religious leaders discussed new products Facebook is testing for their groups.
“Faith-based organizations and social media are a natural complement because fundamentally both are about connection,” Sandberg said, The Times reported.
Thusday, Reuters reported on Facebook’s recent campaign to appeal to church groups, saying the company introduced a new “prayer” tool in May.
Facebook did not immediately respond to Insider’s request for comment.
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Sandberg also touted Facebook’s virtual reality ambitions.
“Our hope is that one day people will also organize religious services in virtual reality spaces, or use augmented reality as an educational tool to teach their children the story of their faith,” she added. , reported the Times.
Facebook CEO Mark Zuckerberg has championed Facebook’s VR division, and he said in an interview last week that he wanted Facebook to become a “metaverse business” – meaning consumers would interact with it in 3D, rather than through their phone screen.